Camel herringbone coat with shawl collar and belt, laid flat on a light grey background

Collection 01 · Due north

Every look. On model. Today.

Start your first shoot

Opening image: OW01 Herringbone coat from Collection 01, a flat-lay made with an AI image model. Fictional collection, not for sale.

You say what you need. We know what a product page needs.

How it works

From flat-lay to campaign.

  1. 01Flat-lay

    One photo of the piece, laid flat or on white. That is all the input it needs.

    Camel herringbone coat with shawl collar and belt, laid flat on a light grey background

    OW01 Herringbone coat · flat-lay, the input of the shoot · AI image model, Collection 01

  2. 02On model

    A model, scene and pose that suit your brand. The fabric stays as it is.

    The on-model image goes here, made with VeyraGen.

    Storyboard: we make this image with VeyraGen, from the flat-lay before it.

  3. 03Detail

    Zoom in to the weave. The herringbone keeps its scale.

    Close-up of the herringbone weave and shawl collar of a camel wool coat

    OW01 · herringbone detail, at the same scale as the flat-lay · AI image model

  4. 04Every format

    Product page, feed and banner from one shoot: 4:5, 9:16 and 1.91:1.

    Camel herringbone coat with shawl collar and belt, laid flat on a light grey background
    Camel herringbone coat with shawl collar and belt, laid flat on a light grey background
    Camel herringbone coat with shawl collar and belt, laid flat on a light grey background

    Storyboard: crops of the flat-lay; soon of the on-model image.

Material

Zoom in. It is the same fabric.

Fashion is bought on fabric, fit and finish. Move over the detail: the lens shows the source file at 2.5x.

Close-up of the herringbone weave and shawl collar of a camel wool coat

Move over the picture

OW01 Herringbone coat · detail, lens at 2.5x · AI image model, Collection 01

Veyra

She sees what is missing before you spend credits.

You

Six coats on model, for the product page and Instagram.

Veyra

Six coats, two formats: 4:5 for the product page, 9:16 for Instagram. The herringbone coat has no shoes. Shall I add the suede boot from your collection, or frame above the ankles?

You

The boot.

Veyra

Then I keep to your brand profile: Marta, lime wall with window light, lookbook. I start with concepts; the images you keep, I finish in premium.

  • Asking first

    She asks about what is missing before anything is generated.

  • Remembering your brand

    Model, scene and style are set in your brand profile. Every next shoot inherits them.

  • Running recipes

    One recipe across your whole catalogue, with the same casting and the same light.

Pricing

One bundle of credits a month.

Each plan shows what its credits make, in premium images and in concepts. Paying yearly costs less.

All prices and top-ups
The shawl collar of the herringbone coat, up close

What do you need?