How it works

From one photo to a whole campaign.

One piece from start to finish: the herringbone coat from Collection 01. This is how a shoot goes.

  1. 01Your piece

    Start with the product.

    A flat-lay or a photo on white is enough. If you also have a back view or a detail, upload them together: then the shoot knows the whole piece.

    The herringbone coat laid flat on a light grey background
    The herringbone coat from the front on a white background
    The herringbone coat from the back on a white background

    OW01 Herringbone coat · flat-lay, on white and back · AI image model, Collection 01

  2. 02Veyra

    Say what you need.

    Veyra asks before anything is made: for which channel, with which model, and what the look is still missing.

    The herringbone coat has no shoes. Shall I add the suede boot from your collection, or frame above the ankles?
    Veyra
  3. 03The shoot

    Explore first, then finish.

    You start with concepts: quick and light, to choose model, pose and scene. The images you keep are finished in premium, with the concept as their starting point.

    The concepts and the premium image go here, made with VeyraGen.

    Storyboard: we make these images with VeyraGen.

  4. 04Delivery

    Every format, from one shoot.

    4:5 for the product page, 9:16 for stories and reels, 1.91:1 for banners. Download them, or send them back to the product with the Shopify integration.

    The herringbone coat laid flat on a light grey background
    The herringbone coat laid flat on a light grey background
    The herringbone coat laid flat on a light grey background

    Storyboard: crops of the flat-lay; soon of the on-model image.

What is behind a shoot.

Veyra

The director in the studio. She asks before you spend credits and puts the shoot together with you.

Brand profile

Set the models, scenes and style your brand shoots with. Veyra brings them to every new shoot; what you ask in the conversation comes first.

Recipes

Save a good shoot as a recipe and run it across your catalogue: the same casting, scene and style, for every product.

Quality check

After every image a second model takes a look: are all the pieces there, and does the pose match? What is off gets flagged.

How to photograph a flat-lay.

Good input, the way the studio asks for it.

  • Laid flat from above, or standing free on a white background.
  • A plain, neutral background.
  • Only the product, no people.
  • Front, back and detail photos of the same piece may go together.
  • The whole piece in frame, laid smooth.
An ecru cable-knit fisherman sweater laid flat on a light grey background

Example: KN01 Fisherman sweater, flat-lay · AI image model, Collection 01

Ready for your first shoot?

Start your first shoot