VeyraGen

From one photo to a whole campaign.

One piece from start to finish: the herringbone coat from Collection 01. This is how a shoot goes.

  1. 01Your piece

    Start with the product.

    A flat-lay or a photo on white is enough. If you also have a back view or a detail, upload them together: then the shoot knows the whole piece.

    The herringbone coat laid flat on a light grey background
    The herringbone coat from the front on a white background
    The herringbone coat from the back on a white background

    OW01 Herringbone coat · flat-lay, on white and back · AI image model, Collection 01

  2. 02Your way

    Say what you need, or choose it yourself.

    Tell Veyra: she asks before anything is made, about the channel, the model and what the look is still missing. Rather choose yourself? Walk through the steps, from model and scene to format and poses. Or start from a template that worked before.

    The herringbone coat has no shoes. Shall I add the suede boot from your collection, or frame above the ankles?
    Veyra

  3. 03The shoot

    Explore first, then finish.

    You start with concepts: quick and light, to choose model, pose and scene. The images you keep are finished in premium, with the concept as their starting point.

    Premium: Zola stands at three-quarters on a heather path in the Scottish Highlands, looking into the camera, in the belted herringbone coat, wide grey trousers and brown suede boots.Premium
    Concept: Zola stands at three-quarters on the heather path, looking into the camera.Concept
    Concept: Zola from behind, looking over her right shoulder; the herringbone runs down the back of the coat.Concept
    Concept: Zola walks along the path towards the camera, the coat open over the wide trousers.Concept
    Concept: Zola walks past in the silk shirt and wide trousers, without the coat.Concept

    Left, the premium image, finished from the outlined concept. Right, four concepts from the same shoot: you keep what works. · Zola · Scottish Highlands, overcast · Generated with VeyraGen · fictional collection, not for sale

  4. 04Delivery

    Every shape, chosen per shoot.

    4:5 or 3:4 for the product page, 9:16 for stories and reels, 16:9 for banners: every picture made in the shape you choose. Download them, or send them back to the product with the Shopify integration.

    Zola walks towards the camera in the herringbone coat, worn open over a silver-grey silk shirt, with wide grey flannel trousers and brown suede boots, in a warm grey studio.
    3:4
    Look 01 in 9:16: Zola in the herringbone coat, full figure, with studio above and below her
    9:16
    Look 01 in 16:9: Zola on the left in the herringbone coat, the empty warm grey studio on the right
    16:9

    Look 01 in 3:4, 9:16 and 16:9 · each picture made in its own shape, nothing cropped or padded · Generated with VeyraGen

What is behind a shoot.

Veyra

The director in the studio. She asks before you spend credits and puts the shoot together with you.

Brand profile

Set the models, scenes and style your brand shoots with. Veyra brings them to every new shoot; what you ask in the conversation comes first.

Templates

Save a good shoot as a template and run it across your catalogue: the same casting, scene and style, for every product.

Quality check

After every image a second model takes a look: are all the pieces there, and does the pose match? What is off gets flagged.

How to photograph a flat-lay.

Good input, the way the studio asks for it.

  • Laid flat from above, or standing free on a white background.
  • A plain, neutral background.
  • Only the product, no people.
  • Front, back and detail photos of the same piece may go together.
  • The whole piece in frame, laid smooth.
The full guide to photographing clothes
An ecru cable-knit fisherman sweater laid flat on a light grey background

Example: KN01 Fisherman sweater, flat-lay · AI image model, Collection 01

Ready for your first shoot?

Start your first shoot