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Journal

The magazine of the house.

Fewer articles, and better ones: guides, trends and cases on fashion photography with AI.

A camel herringbone coat laid flat on a light grey background

Guide · 30 September 2026

How to photograph a flat-lay that AI understands

An on-model image is only as good as the photo it comes from. Background, light, views and file: what a good flat-lay needs.

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