Journal · Guide
How much does clothing photography cost? Prices per photo and per shoot
What studios charge for flat-lay, mannequin, detail and model photos, what comes on top, and a worked example for a collection of forty pieces. With sources.
By VeyraGen editors · 6 November 2026 · 5 min read · Lees in het Nederlands
Look 10 · Olivia · Studio, sage green · Generated with VeyraGen · fictional collection, not for sale
A clothing photographer usually charges per photo for product photos, and per half day for photos on a model. The amounts vary widely: from around ten euros for a flat-lay to thousands for a campaign day. Below is what studios ask today, what often comes on top, and a worked example for a collection of forty pieces. The prices come from Dutch studios and guides and exclude VAT, except where the source does not say. The sources are at the bottom. Prices elsewhere differ, but the way they are built up is much the same.
Product photos: per photo
For a photo without a model, a studio charges per photo. This is what they ask today:
- Flat-lay, laid flat: €10 to €30 per photo. Easyshoots asks €18 for tight styling and €20 for loose, flowing styling. Flat with a shadow underneath costs €29 there.
- On a mannequin, including ghost mannequin: €15 to €40 per photo. Easyshoots charges €17.50 per photo when you order two or more photos per piece, and €19.50 for one.
- Detail: the fabric, a button, a zip or the label up close. €16.50 per photo at Easyshoots.
- Packshot on white: €20 to €40 per product according to Searchlab, with a simple cut-out and colour correction.
The price drops with volume. Searchlab gives €10 to €15 per product from fifty products.
A detail photo: OW03 Bouclé cocoon coat. Example from Collection 01, made with an AI image model.
On a model: per half day
Photos on a model are rarely priced per photo. You book the studio with the photographer per half or full day, and the model comes on top.
- Studio with photographer: €600 to €1,200 per half day, without the model. Easyshoots charges €625 for a four-hour half day and €1,150 for a full day.
- The model: Searchlab gives €150 to €400 extra per session.
- Lookbook or campaign day: with model and styling, €1,500 to €5,000.
How many pieces you shoot in a day depends on the number of looks, the changes and the poses per piece. Ask the studio beforehand how many looks they get through in a half day. Only then do you know what an on-model photo costs per piece.
What often comes on top
The price per photo is not always the whole bill. Watch for:
- Difficult pieces. An open back, sheer fabric or a piece longer than 150 cm: €9.50 extra per photo at Easyshoots.
- Rush. Delivery within 48 hours costs half as much again per photo at Easyshoots.
- Retouching. Extensive post-production costs €5 to €20 extra per photo, according to Searchlab. Ghost mannequin always takes more retouching than a flat-lay.
- Shipping both ways. Your collection goes to the studio and comes back. Count on shipping costs and a few days without your pieces.
- Hair, make-up and styling. On a shoot with a model, these often come as separate items on the bill.
A worked example: forty pieces
Take a collection of forty pieces. For each piece you want a front and a back photo on a mannequin, and a detail photo. At Easyshoots' prices:
- 80 photos on a mannequin × €17.50 = €1,400
- 40 detail photos × €16.50 = €660
- Together €2,060, before shipping.
If you also want every piece on a model, the studio and the model come on top. Say you shoot twenty looks in a full day. Then you need two days: twice €1,150 for the studio, plus twice the model's fee. That is €2,600 to €3,100 for the on-model images, on top of the product photos.
A product photo costs around twenty euros. A photo on a model costs a day.
What an on-model photo costs with AI
With AI you make the on-model photo from the product photo you already have: a flat-lay or a photo on white. At VeyraGen an on-model image in Standard costs 4 credits. On the Starter plan, €49 a month for 300 credits, that is about €0.65 per image. Premium, with the finest skin, hair and fabric, costs 8 credits: about €1.30. On Professional and Business a credit costs less. Current prices are on the pricing page.
For the forty pieces in the example, with two on-model images per piece, that is eighty images: 320 credits in Standard. That fits easily into a month of Professional, €129 for 900 credits.
What AI does not replace is the product photo itself. You still need a flat-lay or a photo on white, made by yourself or by a studio. And you check every image: colour, fabric and details must match your piece. How that works is in From flat-lay to on-model photo with AI.
When to choose what
- A studio for your product photos if you have many pieces per season and no time or space to shoot them yourself. A fixed price per photo makes it predictable.
- Shooting it yourself if your collection is small or changes often. A window, a plain surface and a phone are enough. How is in How to photograph clothes for your online store.
- A photographer with a model for a campaign, a lookbook or the picture your brand is built on.
- AI for the on-model photos of every piece in your catalogue, from the product photo you already have.
Try it with your own piece first. After you confirm your email address you get 25 free credits, without a subscription.
Sources, checked on 6 November 2026: Easyshoots, rates, for the prices per photo, the surcharges and the half and full days of model photography, excluding VAT; Viralistic, Kledingfotografie (30 July 2026), indicative rates excluding VAT for flat-lay, ghost mannequin, studio with model and lookbook day; Searchlab, Wat kost een fotoshoot voor je website? (18 March 2026), for packshots, volume prices, the model and retouching; Searchlab does not say whether its amounts include VAT. VeyraGen's prices exclude VAT.
